Plum Tomato Pizzeria Privacy Policy  

Effective Date: December 25, 2025
Last Updated: December 25, 2025

This Privacy Policy describes how Plum Tomato Pizzeria (“Plum Tomato,” “we,” “us,” or “our”) collects, uses, and shares information from people who visit our website (the “Site”), place orders online, sign up for rewards/marketing, or otherwise interact with us (collectively, the “Services”).

By using our Services, you agree to the practices described in this Privacy Policy.

1) Grounds for Data Collection

We collect and process information to:

Provide and operate the Services (including taking orders, delivery, pickup, and customer support);

Perform our contractual obligations to you (e.g., fulfilling an order you place);

Communicate with you (transactional messages and, if you opt in, marketing);

Protect our legitimate interests (e.g., fraud prevention, improving Services);

Comply with legal and tax obligations.

Where required, we rely on your consent (for example, certain marketing communications and certain cookie/analytics choices).

2) What Information We Collect

We collect (A) information you provide, (B) information collected automatically, and (C) information from third parties.

A) Information You Provide

Depending on how you interact with us, you may provide:

Contact information (such as name, email address, and phone number) (for example, via our contact form). 
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Order information (such as items purchased, special instructions, delivery address, and order history).

Payment information (note: we typically do not receive or store your full payment card number; payments are handled by payment processors/ordering platforms as described below).

Communications (messages you send us by email, phone, or through the Site).

Rewards / loyalty information (if you participate in our POS rewards points program, we may collect information needed to track points and redemptions).

B) Information Collected Automatically

When you use the Site, we (and our service providers) may collect:

Device and technical data (IP address, browser type, device identifiers, operating system, language, approximate location inferred from IP, and access times).

Usage data (pages viewed, links clicked, time spent, and referring/exit pages).

Cookies and similar technologies (see “Cookies” below).

Security signals (for example, our Site may use tools like reCAPTCHA to help prevent spam/abuse). 
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C) Information From Third Parties

We may receive information from:

Online ordering / payment providers that help power online ordering (for example, our “Order Online” flow may redirect to a separate ordering domain). 
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Analytics providers (to understand how visitors use our Site).

Marketing partners (only if you opt in and only as needed to send communications).

3) How We Use Information

We use information to:

Provide the Services (process orders, delivery, pickup, customer service);

Send transactional communications (order confirmations, updates, receipts);

Send marketing communications if you opt in (specials, promotions, rewards updates);

Operate, troubleshoot, and improve our Site and Services;

Prevent fraud and abuse and protect our business and customers;

Comply with law (tax, accounting, and legal requests).

4) How We Share Information

We do not sell your personal information for money. We may share information in the following situations:

Service providers that help us run the business (e.g., website hosting, analytics, IT support, payment processing, online ordering tools, communications/SMS tools). These providers process data on our behalf and are expected to protect it.

Legal and safety reasons if we believe disclosure is reasonably necessary to comply with law, respond to lawful requests, enforce policies, investigate fraud/security issues, or protect rights and safety.

Business transfers if we are involved in a merger, acquisition, reorganization, or sale of assets (information may be transferred as part of that transaction).

5) Cookies & Similar Technologies

We and our service providers use cookies and similar technologies to:

Enable core site functionality;

Remember preferences;

Understand site traffic and usage;

Help with security/abuse prevention (including tools like reCAPTCHA). 
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Types of cookies may include:

Session cookies (expire when you close your browser);

Persistent cookies (stay until deleted or they expire);

Third-party cookies (set by service providers such as analytics or security tools).

You can usually control cookies through your browser settings. If you disable cookies, some features of the Site may not work properly.

Analytics. We may use analytics tools (such as Google Analytics) to understand how the Site is used and to improve performance. Analytics tools may collect usage data and device identifiers (including IP address). We use this information to improve our Services.

6) Marketing Communications (Email & SMS)

Email marketing: If you opt in, we may send promotional emails. You can unsubscribe at any time using the link in the email.

SMS marketing: If you opt in, we may send texts about offers and updates. Message & data rates may apply. Message frequency varies. Reply STOP to opt out and HELP for help. Consent is not a condition of purchase.

We may still send non-marketing messages that are necessary (e.g., order-related updates).

7) Your Privacy Rights

Depending on where you live and applicable law, you may have rights to request access to, correction of, or deletion of certain personal information, and to opt out of certain processing.

New Jersey residents: New Jersey’s comprehensive consumer data privacy law took effect January 15, 2025. 
Covered businesses may be required to offer certain rights (such as access, correction, deletion, and opting out of targeted advertising/sale of data in certain circumstances), and to honor universal opt-out mechanisms on a required timeline. 

How to exercise rights / request help:
Email us at plumtomato732@gmail.com with your request. We may need to verify your identity before completing certain requests.

8) Data Retention

We retain information as long as reasonably necessary to:

Provide the Services;

Maintain business records (orders, accounting, and tax);

Resolve disputes;

Enforce agreements; and

Comply with legal obligations.

Retention periods vary based on the type of information and why we collected it.

9) Security

We use reasonable administrative, technical, and physical safeguards designed to protect information. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

10) Third-Party Websites & Services

Our Site may link to third-party websites or services (including online ordering). Their privacy practices are governed by their own policies, not ours. 
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11) Children’s Privacy

Our Services are not intended for children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information, please contact us at plumtomato732@gmail.com
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12) Updates to This Privacy Policy

We may update this Privacy Policy from time to time. Changes are effective when posted, and we will update the “Last Updated” date above.

13) How to Contact Us

Plum Tomato Pizzeria
1008 St Georges Ave, Rahway, NJ 07065
Phone: (732) 499-9119
Email: plumtomato732@gmail.com

Last Modified: December 25, 2025